Case stydy Study Example | Topics and Well Written Essays - 500 words

Stydy - Case Study Example This has led to a significant decline in demand in as much as there has been a steady rise in airline services. BA has practically dominated the airline industry in the UK. This is because it is rated as one of the major airlines in the UK with more than 200 destinations distributed in 90 countries. It therefore experience less stiff competition and employs aggressive strategies to provide services to even more customers. BA, through various alliances is very keen to remain on top of competition in the industry as through the alliances, it is able to gather more resources and reach more people through additional destinations. Its products are segmented into different classes in order to be able to serve more customers who fall under different consumer categories. Through the segmentation of classes, BA is able to provide airline services to various groups of customers at different prices, hence having everything for everyone. It therefore remains at the edge of competition as it attracts customers from all sorts of social classes. The airline also engages in a variety of service provisions su ch as mail and freight services and other support services in order to increase customer coverage. Due to its aggressiveness, it is able to dominate the UK airline industry by having more passengers than all its other rivals. The strategies of BA are those that are not focusing on the real market situation. They try to do their business without any preparation for any eventuality. This is shown by the economic downturn that struck the company for close to 3-4 years. Such a strategy is not healthy for such a major airline as it might result to tremendous losses. The strategies of Ryanair can be classified as those that focus on different market situations and make an airline be ready for any eventuality. This is evidenced after the economic downturn that led to other airlines facing their exit from the market but instead,

Media Influence Analysis Essay Example | Topics and Well Written Essays - 1500 words

Media Influence Analysis - Essay Example Both males and females see many advertisements on a daily basis, and they try to copy the image that is portrayed to them and try their best to make themselves similar to those individuals whom they find attractive as it is a part of our nature. It is in human nature to look beautiful and presentable in the society; the media certainly set standards of beauty in terms of the latest trend but most importantly it is the person’s own view as to how he looks towards the ads and the advertisers should not be blamed for any falsehood they promote. The idea of beauty and to look beautiful is a perception of one’s mind, which is mainly derived from advertisements. The ads affect the human mind to think about their looks in the society. â€Å"There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty† (Maraboli 112). According to the above-mentioned quote, natural looks are more beautiful and people should feel comfortable about themselves and their looks. On the contrary, in order to look good, they try different things. People change their hairstyles, hair colors, color of eyes to meet their needs. Many of them are worried about their weight as looking slim is considered as part of beauty. People use different techniques to look slim and without proper consultation they start skipping meals to which they refer as dieting. Skipping meals lead to severe disorders such as Anorexia, an eating disorder in which a person refuses to eat because they think they are too fat. Looking slim is a human perception of beauty, which is forced in their minds by ads. There are other things as well which people find attractive, and consider it as part of beauty. These changes in their body are permanent like tattoos and piercing. People have tattoos on